Digipak Ancillary research

For my second ancillary task I will be making a digipak for the song. So I have done some research on other digipaks.



This digipak is of the Green Day album "American Idiot", this is the album that the song Boulevard of broken dreams (this is the song that I am doing for my music video) is from. Looking at this digipak, there are a lot of dark colours, but the digipak is also very simple as there is not a lot on the digipak.



This is a digipak from the band The Script, this is similar to American Idiot from Green Day, this is because both of the digipaks use hands in the digipak, there are, however brighter colours in the digipak, however there is a lot of cream like colours in the digipak. This one also features the band on the front cover of the digipak, this is different as the band does not feature in the American Idiot digipak at all.

From this I have learnt that there are different ways to present the album of a band or artist and that there are many ways to present the emotion of the album ( dark being sad etc.). 

Ancillary advertisement draft 3 improvements

I have asked for feedback from my audience on my most recent draft of my advert ancillary task, below is the comments that were made.

• They liked the different colours on each side of the advert, it looks better and more presentable and aesthetically that way.
• They thought that the advert needed some reviews and star ratings on them, as it will make the advert look more realistic and professional.
• They also thought that I should add social media images to the advert as it will tell viewers that this is present on social media.

I will act on this feedback to make my advert look better and more professional.

Ancillary advertisement draft 3

This is the 3rd draft of my advertisement, I have chosen to use the second font that I had chosen, this is because it looks more stylish and suits the personality of the song and the band. I also used some of the advice that the audience gave to me and I think it looks a lot better because of it. This is adding colour to one half of the advert.

Ancillary advertisement fonts

When editing my advert, I need a text font that will match the music video. I have narrowed down the fonts to three different styles. Below are the three styles of font that I could use in my advert.

The Bill Douglas museum trip

On the 30th November I went to the Bill Douglas museum in Exeter university. There I learnt about the history of film, from when it started to now. 

There was a part of the museum that was dedicated to the stars of film, this benefits me because it tells me more about the consept of Star Image which is part of Andrew Goodwin's theory. Below are some images of the Star Image cases at the museum.

There was also cases for the mechandising of film products, one of these cases was for Star Wars which is one of the most marketable films.

From this I have learnt more about the history of film and how companies market their produts to an audience, from this I have some ideas of how I could market my music video.

Editing the Music video

Below are some images of the one minute of footage, this has taken many different attempts to get right for different reasons. One reason is that I needed to swich Macs half way through editing the clips, this is because the Mac would not render the files and the original PremierPro file would not load any of the fottage that was filmed, this meant that I was behind with the amount of work done, so I have now cought up on the work.

Apart from this one problem, the editing process and the filming of the music video has largely been a succuss as I have enough footage to edit for the time being. I am reshoting the chorus due to the feedback of my audience, as then the chorus will become much better and look more professional, as the lip synicing in the music video lets the scene down in my opinion and the opinion of the audience.

From this I have learnt that different things do go wrong in production and post-production, this means that I need to be ready for this and I was not ready at this point.

Aucience feedback on 2nd draft of the ancillary

After completeing the second draft of my music video advert, I have gotten some feedback on my ancillary task.

• The text on the advert is still not good, as it does not look like a professional text. From this I will try and change the text to make it look more professional.
• The background looks better then the previous draft, however a background of a road could make more sence to the song title, although the background at the moment looks good. From this feed back, I will experiment with other backgrounds and see what looks the most professional.
• The female character on the screen looks stranger, as the effect has made it so the chin sticks out more and the nose is bumpy. From this I will edit this to make it look more like the original image, this will mean that the chin will be less pointy and the nose will be less bumpy.
• The text has been spelt wrong on "Boulevard". From this I will edit the text so that the text is spelt correctly.
• The advert could look better if one half is in colour and one is in grey scale. From this I will test the colours and see if the colour makes the advert look better.

From this I have collected more feedback on the ancillary, I can now edit the advert to make it look better and more professional.

Ancillary 2nd draft

From the feedback that I have gained from the first draft of the ancillary, I have edited my advertisement. Below is the second draft of my advert.

Research on music videos

From editing the first part of my music video, I need to film the second part, I know what I wanto to film, however more research into similar music videos may help me to get some more and better ideas.

The song Unfinished Sypathy by Massive Attack is similar to the idea of my music video.

the music video of the song is the inspiration for The Verve's song Bittersweet Sympohny, hence the similar name. The Verve's song is one of the inspirations for my music video. The music vidoe is similar because they where both filmed in one continuous shot, also they where both filmed with the main character walking down the street. I like the music video, as I think that it is a creative and different idea, filming everything in one shot is different as this is one f the first music videos to do this.

From this I have learnt that the one shot throughout the music video is a different and an idea that has inspired one of the most famous music videos of all time in The Verve's song that was mentioned earlier. I have gotten ideas from this music video, one of the ideas is that there are many different types of people behind the character, this is a good idea as it shows diversity and adding this to my music video is a good idea. As it shows that the problems that the main male character can happen to anybody.

Feedback on ancilary task

After completeing the first draft of my music video advertisement, I have gained some feedback on my ancillary task.

• Contrast, the audience thought that the colurs that where used in the advertisement where good and aesthetically pleasing.
• Add more to the background, the audience thought that the background of the advertisement was simple and they thought that I could add something to the backgrond to make it stand out more.
• Good use of the effect, the audience thought that the use of the cartoon effect was good and looks good.
• make the text look better, as it looks bland, the audience thought that I should add a boarder to the text to make it stand out more.

From this I have gotten constructive feedback that will help me to get a better and more aesthetically pleasing advertisement.

Magazine advertisement - first draft

This is the first draft for the magazine poster to my music video.